BELLO NOCK SETS WORLD RECORD - TAKING OVER TIMES SQUARE AND HIGH
WIRE WALKS ACROSS THE ICONIC ROSE BOWL STADIUM
browse the internet, without seeing a man with a gravity-defying haircut, himself defying gravity by
precariously balancing on a chair atop a high wire in New York’s Times Square for eight hours. Across
national and local media outlets, Bello Nock was one of the most ubiquitous newsmakers of the day,
with over 250 million media impressions, and counting. The event also drove nearly 30 million social
media impressions, increasing Bello’s social media exposure by 10,289% - up from nearly nothing just
the day before. Additionally, posts on Bello’s fan page on Facebook reached nearly 300,000 users and
7,300 users engaged directly on the page.
Known for his outrageous, death-defying feats, Bello set the world record for “Most Media Interviews
on a Wire Over the Longest Period of Time” in Times Square. Following that death-defying feat, he took
his skills to the opposite coast on Friday, June 6, walking a high wire approximately 880 feet across the
iconic Rose Bowl Stadium in Pasadena, CA, at sunset, with no net or safety harness. Viewers tuned in
to TheUltimate.com to see the live-streamed event as Bello made history. In a modern twist, Bello also
took “selfies” while up on the wire, even replying to tweets in real time from high above the stadium.
When Khloe and Kourtney Kardashian tweeted @BelloNock, he replied with a video message direct
from the wire, on one foot! The event drove over 140 million media impressions and nearly 52 million
social media impressions.
Following the Friday’s event, Bello, who speaks six languages, has embarked on a worldwide
promotional tour to meet his countless international fans in London, Paris, Berlin, Istanbul, Dubai,
Mumbai, Beijing, Tokyo, Seoul, Buenos Aires, São Paulo, Bogata, and Mexico City, subsequently
appearing on the ESPY Awards on July 16. The “Summer of Bello” will culminate on August 30, when he
will attempt the most high-risk, multi-part stunt by completing 15 death-defying stunts in less than 15
minutes, or die trying, in a live pay-per-view event, “Bello: The Ultimate Daredevil.” In partnership with
Mandt Bros. Productions and Major League Baseball Advanced Media, the event will take place in Las
Vegas and stream live on TheUltimate.com.
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